Industry: AdTech City: Madrid Region: MD, Spain Updated 2026-04-23

AdTech Lead Generation for Madrid Sales Teams

For outbound teams selling into adtech companies, Madrid is a priority metro. This page documents how to surface the right accounts, identify the real economic buyers, and push verified contact records straight into your CRM — in minutes, not weeks.

Quick answer

The fastest way to find adtech companies in Madrid is to run a natural-language search on ProLeads: describe the role, industry, and city in a sentence and export verified contacts to your CRM. Expect 50–500+ matches for most mid-to-large metros, with 97% data accuracy on emails and direct dials.

Why Madrid matters for adtech sales

Madrid is known for Iberian HQs, banking, and telecom. For sales teams selling into adtech companies, that mix creates a concentrated buyer base — and a signal-rich environment for account prioritization.

DSPs, SSPs, measurement, and identity vendors. In Madrid specifically, adtech companies tend to over-index on signal loss and margin, which is the angle your outreach should lead with.

Decision-makers to target at adtech companies in Madrid

When selling into adtech companies, three titles consistently convert better than broad departmental targeting:

VP Sales — typically owns budget approval for vendor selection in this space.
Head of Platform — typically owns budget approval for vendor selection in this space.
CRO — typically owns budget approval for vendor selection in this space.

Layer seniority filters on top of the role — Director-level and above for platform buys, individual-contributor level for bottoms-up PLG motions.

How to build a list of adtech companies in Madrid

Sign up and open the AI search. Create a free ProLeads account. No credit card required; you get 50 verified leads to test with.
Describe your ICP for adtech companies in Madrid. Type a natural-language query like: "VP Sales at adtech companies headquartered in Madrid, 50–500 employees, that raised funding in the last 24 months".
Layer firmographic + technographic filters. Refine by employee range, revenue band, funding stage, and technology stack. These filters are especially useful when your offer is tailored to adtech companies at a specific size or growth stage.
Review verified decision-makers. ProLeads returns contact records with verified email, direct dial, LinkedIn URL, and lead score. Scan the list and deselect anyone out of scope.
Push to CRM or export. Send the list to HubSpot, Salesforce, or Pipedrive with one click, or export to CSV. You're ready to sequence outreach within minutes.

Sample AI search queries that work

"VP Saless at adtech companies in Madrid with 50–500 employees"
"Head of Platforms at adtech companies in Madrid that raised a Series A or later in the last 24 months"
"Growth-stage adtech companies in Madrid hiring CRO roles"

What you get with ProLeads

Natural-language search — describe who you want in a sentence; the AI interprets title, seniority, geography, and industry filters for you.
97% data accuracy on contact and company records, re-verified before every delivery.
Pay-as-you-go plans that start at $39/month with no minimum contract.
Firmographic filters covering employee count, revenue band, growth stage, and funding.
Technographic filters covering the stack a prospect actually runs — useful when you sell into a specific ecosystem.
Intent signals surfacing accounts that are researching your category right now.

Data coverage for Madrid

81% of Madrid-based companies in our dataset have at least one verified decision-maker email on file.
Madrid metro appears in the top 35 of all B2B searches run on the ProLeads platform.
Outreach cadences launched against Madrid contacts see a median reply rate 22% above the platform average.

Data recency as of 2026-04-23. Read our data-sourcing policy.

ProLeads vs. alternatives for Madrid AdTech prospecting

If you're currently using Apollo, ZoomInfo, or LinkedIn Sales Navigator to target adtech companies in Madrid, the gap ProLeads closes is natural-language search combined with 97% verified accuracy. See the full breakdown on ProLeads vs Apollo, vs ZoomInfo, or vs LinkedIn Sales Navigator.

Start targeting adtech companies in Madrid today

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Frequently asked questions

How do I find adtech companies in Madrid?

The fastest path is an AI-powered B2B search tool like ProLeads. Describe your target in plain English — e.g. "Head of Platform at adtech companies in Madrid with 50–500 employees" — and ProLeads returns verified, exportable contact records in seconds.

Which decision-makers matter when selling to adtech companies in Madrid?

For adtech companies, the strongest entry points are VP Sales, Head of Platform, and CRO. These roles typically own the budget and the vendor selection process, and they're the titles we recommend targeting first.

How accurate is contact data for Madrid companies?

ProLeads maintains a platform-wide 97% accuracy rate on verified contacts. Madrid-based records are re-verified within 30 days of delivery using SMTP validation for emails and phone-number HLR checks for direct dials.

What does ProLeads cost?

ProLeads offers three plans: Starter at $39/month for 400 leads, Pro at $129/month for 2,000 leads, and Enterprise starting at $5,000/month for unlimited leads. All plans include AI-powered search and verified data.

Can I integrate ProLeads with my CRM?

We support native integrations with HubSpot, Salesforce, and Pipedrive, plus Zapier coverage of 5,000+ additional apps and a REST API on Enterprise plans.

Is the data GDPR compliant?

Yes. We only surface publicly available business contact information, maintain a documented opt-out workflow, and provide a lawful-basis summary on request for compliance reviews.

Can I filter by company size or funding stage in Madrid?

Yes. You can layer firmographic filters (employee count, revenue band, funding stage, growth signals) and technographic filters (the stack a company runs) on top of the "AdTech in Madrid" base query to narrow to your exact ICP.

What pains do adtech companies in Madrid typically care about?

adtech companies consistently surface these priorities: signal loss, margin, and CTV growth. Outreach that speaks to one of these pains — rather than product features — tends to earn a higher reply rate.